Channel letters are the illuminated, three-dimensional letters you see on storefronts, offices and buildings across New York City. Each letter is fabricated individually, so your business name reads clearly from the street — day and night. NYC Sign Craft designs, fabricates and installs channel letters for retail stores, restaurants, offices and commercial buildings across NYC, New Jersey and Pennsylvania.
Types we build
- Front-lit channel letters — LED-lit faces, the standard for storefront visibility.
- Reverse-lit (halo-lit) channel letters — light spills behind each letter for a premium, architectural look.
- Front-and-back-lit channel letters — lit faces with a halo glow, for maximum night impact.
- Non-illuminated channel letters — fabricated letters without lighting, for interiors and daytime-only locations.
How a channel letter project works
- Design — we work from your logo and brand colours, and show you how the letters will look on your building.
- Permits — we prepare the sign permit paperwork your location requires.
- Fabrication — letters are built in-house from aluminium, acrylic and LED components.
- Installation — our team installs, wires and tests the sign on site.
Where they work best: storefronts, shopping centres, restaurants, offices, medical practices, hotels and building entrances.
Related pages
Blade Signs, Lobby Signs, Sign Permits NYC, Sign Installation
FAQ
Do channel letters need a permit in NYC? Most exterior illuminated signs do. We handle the permit paperwork as part of the project.
How long does a channel letter sign take? Timing depends on size, lighting and permits. We confirm a schedule after the site survey and design approval.
Can channel letters match my logo exactly? Yes — letters are fabricated to your logo, fonts and brand colours.
Get a free quote — call [phone] or email [email].